MY EXPERIENCE

DISCIPLINES

EDUCATION

B.A. English Education | Minors: Social and Human Sciences | CUNY Queens College

SECTORS

Pharma + Healthcare

Conducted in-depth interviews with doctors, scientists, and technicians to fully understand and explain product development processes and pharmacokinetics
Converted complex immunological and pharmacological information into intuitive print and digital instructional materials, consistently upholding client company’s brand voice and tone
Created detailed manuals, job aids, intranet site copy, internal communications, brand content style guides, and other materials for sales enablement, internal communications, and more
Converted confusing healthcare plan descriptions into streamlined, intuitive web- and print-based materials

EdTech + FinTech

Created internal training for new user research practices; wrote internal communications materials, including employee onboarding and performance management suites, newsletters, project pitches, research reports, and executive summaries
Streamlined and wrote UX copy for a suite of college search- & application-oriented products for an early startup, garnering a significant increase in subscriptions
Re-architected a large-scale educator platform, enabling teachers, counselors, and administrative school staff to access program materials, measure progress, and intuitively navigate a huge materials library
Wrote UI text and web copy for platforms, applications, intranets, and external websites

Tech Companies

Designed taxonomies and information architectures; created and documented internal processes for knowledge management, project management, team onboarding, innovation incubations, and more
Provided content design for large-scale B2B and B2C websites and mobile platforms & applications
Managed content teams, systems, and plans; created on-brand help and how-to guides for mobile and gaming devices; wrote detailed functional specifications, test cases, and internal newsletters
Designed AI-driven recommendations engine to present users with relevant content suggestions

EXPERIENCE

Freelance Content Strategist | Writer | Designer (Current)

Grey Sky Films: Creating a content strategy that re-establishes the agency’s online presence and producing content to rebuild marketing funnel; establishing refreshed voice, tone, creating on-brand multimedia marketing content for platforms including LinkedIn, Instagram, YouTube, and TikTok (e.g., blogs and articles); writing long- and short-form marketing copy for agency’s website, newsletters, and socials; establishing omnichannel conventions for voice, tone, and style for interactive elements
Sparkle Themes: Designing websites and WordPress themes for a wide variety of sectors; managing a large suite of WordPress themes, overseeing critical fixes, visual updates, and customer service requests
Conducting content audits and creating content plans; defining new taxonomies, information architectures, and experience designs for large-scale higher education institution website; training internal team on digital product development and project management; creating a variety of internal communications materials

Contract Lead Design Strategist [Business Process Analyst] | Duke Energy

Conducted deep, comprehensive business process analysis and user research on enterprise-wide challenges across supply chain and related processes, tools, and teams; synthesized findings and conducted regular report-outs to partners and leadership
Designed & conducted workshops with stakeholders and SMEs; created audience-specific visual & written artifacts (e.g., service blueprints), presentations, and other storytelling documents to describe & visualize enterprise-level problem spaces & related solutions
Interfaced directly with internal clients & high-level executives, and built cross-functional/cross-team relationships
Rolled up and presented end-to-end analysis and recommendations, simplifying complex, broadly-sourced research data into final strategy, including new processes, organizational structures and roles, digital transformation roadmaps, and metrics for success

Senior Manager, Service Design | Capital One Commercial Bank

Managed a team of contractors and associate designers; managed assignments and work plans; managed projects & timelines
Worked with cross-functional leadership to define large-scale transformation strategy; designed in-depth, end-to-end experiences for new lending lifecycle platform & Salesforce
Conducted deep business analysis and large-scale user research w/internal & external users across lending, data infrastructure, and self-service problem spaces; synthesized and summarized findings for a variety of audiences
Provided content design for newly-designed lending tools
Developed internal content and knowledge management processes; wrote UI text, internal communications (e.g., newsletter contributions and executive leadership updates), functional specifications, and training materials

Social Media & Artist Manager | Music Industry, Self-Employed

Creating and posting high-quality photo, written, and video content across social platforms (Instagram, YouTube, TikTok)
Doing in-depth graphic design for cover art, Spotify Canvases, websites, social media profiles, and editorial placements
Building and managing databases of media assets (audio, visual, photo, packages), including all metadata, contact, and comments
Working with music distributors, DSPs, and playlisters to release and promote catalog of songs; writing editorial playlist pitches
Pitching to and working with music supervisors, licensing agencies, and publishers
Conducting outreach to venues and festivals, press channels, podcasts, and magazines
Writing marketing communications, web copy, long- and short-form (e.g., social media) content on a variety of topics; managing SEO for multiple websites
Managing documentation (e.g., extensive catalogs with comprehensive metadata), legal correspondence, project management platforms & tasks (e.g., Asana, Google Workspace), pitch decks, and brand library
Building and maintaining WordPress website, managing presence on show calendar platforms; running newsletter

Service Design & Research Consultant + Content Writer | The DesigNinja

Taught new and aspiring designers UX and research for a career bootcamp (Springboard)
Provided deep business & competitive analysis to help develop roadmaps and plot the course for products & companies
Designed & conducted workshops and other group activities to surface meaningful information and create alignment on product strategy
Conducted in-depth user research & usability studies to build data-driven solutions
Created artifacts including blueprints, specifications, requirements documents, user stories, and research reports
Created & executed content management plans; wrote UI text, internal training & process documents, marketing materials, web copy, and content style guides; managed content teams & content delivery plans
Worked closely with developers & product owners, architects, and executives
Trusty.care: Designed v1 Medicare plan finder app for broker-focused startup; helped coordinate & lead design efforts; provided UX content design for web app
Road2College: Designed product set for college search/prep startup; managed development efforts; wrote UI and web copy
Johnson & Johnson: Conducted internal research & process design for Safety division to uncover and address data-related issues
Accenture Cloud Platform: Designed interfaces and UX content for enterprise cloud estate management platform, used to optimize systems, cost savings, and utilization for Fortune 100 clients
- Data-heavy financial dashboards displaying utilization, spending, and efficiency visualizations
- AI-based recommendations UI for cloud estate optimizations
Committee for Children (Non-Profit): Re-architected large-scale content set and tools suite for Second Step emotional intelligence education program
BioLogistex: Designed biotech-focused logistics SaaS platform from top to bottom; conducted User Research, helped startup figure out their trajectory & requirements; created end-to-end artifacts, including IA, UX, specs, and copy

Human-Centered Service/Product Design Consultant | Accenture & Avanade

Government Pensions Project – State of MI, State Of NY, Ontario, CA

Conducted research, business & competitive analysis, requirements gathering, and end-to-end designs for major digital transformation project aimed at US & CA Pension Systems
Designed apps & systems for internal government users to manage pension requests and contributions-related activities; created prototype POCs to pitch to State & municipal government agencies
Single-handedly designed V1 of the State of Michigan’s mobile retirement app; worked onsite with state employees to assist with project planning and to give design presentations
Worked closely and built relationships with all team members, including account managers, engineering managers, and development team
Artifacts included: personas, IA, user flows, journey maps, wireframes, high-fidelity mockups, graphic assets, icons, logos & style guides, UI text, and functional documentation
Provided on-brand content design across print and digital materials, consistently upholding each state’s unique brand voice and tone
Print Redesign: Created new content design for the State of New York’s annual pension letter and statement

Microsoft Internal/External Cloud Collaboration

Conducted in-depth business analysis and user research to understand challenges of internal & external collaboration for MSFT Field Sales & Consulting teams; created synthesis reports
Designed IA & UX for robust cloud collaboration space with brainstorming tools, document sharing, meeting rooms, and more
Pitched research & usability results and design concepts to clients

Sr. UXD, Technical Writer, Content Manager, Program Manager | Microsoft | Filter Digital | DraftFCB

Wrote UX Writing style guides, in-depth help content (how-tos, onboarding guides), web copy, and UI text
Created infographics, process diagrams, and other visual communication artifacts for internal & external purposes
Created taxonomies for Microsoft, HP, HBO, and startup apps, platforms, and websites
Defined AI-powered social, community & rewards experiences to connect users with new content for Xbox app; ensured revenue increase opportunities through user experiences that continually introduce customers to new media
Created, wireframed, and drove Agile development of Windows Phone’s platform-wide content sharing solution; led incubation teams to design concepts & experiences for upcoming releases
Created a host of onboarding experiences to increase customer retention/overall satisfaction
Helped rearchitect large-scale websites (e.g., Windows marketing site), developing new IA and content
AT&T: Redesigned existing AT&T enterprise marketing large-scale sites and microsites; designed knowledge management intranet for sales enablement, transforming an extensive, disorganized collection of multimedia materials into a scalable, navigable library that matched user roles and career phases
Ford: Designed in-dash UI that integrated music, cabin control, nav, telephony, maintenance & predictive experiences into one streamlined in-dash system; wrote UI text and microsite copy; sourced/edited photography
Science Writing: Created instructional design suites for print and web (in-depth training manuals, eLearning programs, quick reference guides, job aids, flash cards, presentations); designed and built intranets, on-brand help & how-to content, UI text, FAQs, and copy for Merck, UPS, and Orkin

VIEW CASE STUDIES