| Content Marketing
| Creative Content
| Technical Writing
| Video Editing
| Voiceovers
| Sound Design
RESEARCH & ANALYSIS
One of my superpowers is quickly developing a deep understanding of businesses, their goals, and their target audiences. Whether I’m doing business analysis, technical writing, creative strategy, or design, understanding the people, processes, and systems involved are fundamental. With a background in social sciences and years of experience tackling the most complex topics and problem spaces, I’m an expert at conducting comprehensive quantitative and qualitative research.
I help simplify the complex by dissecting and documenting current state, delivering a wide range of artifacts, including service blueprints, standard operating procedures, visual breakdown maps, executive presentations, and pitch decks. I bring a strategic perspective to even the most creative efforts, offering a unique blend of imagination and tactics that help achieve business goals.
WRITING | INSTRUCTIONAL DESIGN
Clear communication is at the heart of any seamless operation. My degree in English Education and Social Sciences, combined with my wealth of experience across industries, enables me to quickly understand audiences and their specific needs.
Good storytelling—whether it’s product or marketing copy, instructional material, internal communications, or procedural documentation—when done well, can dramatically change trajectories, hearts, and minds.
I’m equally comfortable covering highly-regulated subject matter and diving into topics like sports and film. I write anything and everything: training manuals, web copy, LinkedIn posts & articles, short-form social media hooks, newsletters, headlines, CTAs, conversion copy, and more.
CREATIVE CONTENT STRATEGY
“Content strategy” can feel like an overused phrase, but to me it means taking a holistic approach to developing a plan that takes business goals, target users, and social/market climates into consideration.
Whether I’m working with a corporate or entertainment client, I approach content strategy creatively, responsibly, and tactically, building 360ᵒ content in a cohesive, thoughtful way. I love collaborative brainstorming and coming up with inventive ways to inform customers about productsand services.
More than just a writer, I produce multimedia and omnichannel content, including compelling videos, inviting written pieces, and visual communications that enhance customer engagement.
MY STORY
I’m a creative problem solver and tech industry veteran who specializes in creating engaging multimedia content and simplifying the complex. I bring a wealth of knowledge and expertise to the table, including UX content design, marketing copywriting, internal communications, technical documentation, social media content creation, video editing, and graphic design. I’m a teacher at heart, and my roots in education come through in my dedication to demystifying opaque topics, clearly visualizing data, and coaching individuals and teams.
With an educational background spanning the humanities and hard sciences, and a rare ability to comprehend the most challenging concepts, I can transform raw information into inviting, meaningful content that gets results. I’m an expert in gathering and analyzing source content, conducting interviews and other forms of research, and creating audience-specific content for all platforms.
From my many years working in tech, I have deep expertise in process improvement, operational excellence, knowledge management, SDLC, and Agile, and a proven track record of bridging organizational gaps and marrying business, user, and marketing requirements to deliver elegant solutions. In every situation, I create comprehensive documentation and other internal and external content.
In parallel to my tech consulting career, I managed myself as a music artist, learning the ins & outs of entertainment, social media and the power of a consistent, on-brand online presence. Whether I’m writing for a corporate client or entertainment, I approach content creation creatively, responsibly, and strategically, creating all content in a cohesive, thoughtful way.
My superpower is looking at subject matter, organizations, teams, products & situations holistically, and turning chaos into elegant solutions and omnichannel content.